Nco ntsoov tias kev puas tsuaj zaum kawg uas tus neeg siv khoom coj tuaj rau koj?Yog tias tsuas yog nws tau thov kev pab sai, koj tuaj yeem tiv thaiv nws, puas yog?!Nov yog vim li cas cov neeg siv khoom tsis thov kev pab thaum lawv yuav tsum - thiab koj yuav ua li cas kom lawv hais lus sai dua.

Koj xav tias cov neeg siv khoom yuav thov kev pab thaum lawv xav tau.Tom qab tag nrho, yog vim li cas koj thiaj li muaj "kev pabcuam rau cov neeg siv khoom."

"Peb yuav tsum tsim kom muaj kab lis kev cai ntawm kev nrhiav kev pab," hais tias Vanessa K. Bohns, tus kws tshaj lij ntawm Kev Coj Tus Cwj Pwm ntawm ILR Tsev Kawm Ntawv ntawm Cornell University, hauv nws qhov kev tshawb fawb tsis ntev los no."Tab sis kev nplij siab thiab kev ntseeg siab thov kev pab yuav tsum tau thim rov qab ntau qhov kev nkag siab tsis zoo uas tsis tau pom dua."

Cov neeg siv khoom feem ntau cia qee cov lus dab neeg huab cua lawv qhov kev txiav txim thaum nws los thov kev pab.(Qhov tseeb, koj cov npoj yaig, phooj ywg thiab tsev neeg ua nws, ib yam nkaus, rau qhov teeb meem ntawd.)

Nov yog peb qhov lus dab neeg loj tshaj plaws txog kev thov kev pab - thiab yuav ua li cas koj tuaj yeem tshem tawm lawv rau cov neeg siv khoom kom lawv tau txais kev pab ua ntej qhov teeb meem me me dhau los ua qhov loj - lossis tsis tuaj yeem kho - ib qho:

1. 'Kuv yuav zoo li tus neeg ruam'

Cov neeg siv khoom feem ntau xav tias kev thov kev pab ua rau lawv saib tsis zoo.Tom qab lawv tau koom nrog cov txheej txheem muag khoom, tshawb fawb, nug cov lus nug ntse, muaj peev xwm sib tham thiab siv koj cov khoom, lawv xav tias muaj zog.Tom qab ntawd lawv tsis tuaj yeem xam qhov lawv xav tias lawv yuav tsum nkag siab, thiab lawv ntshai tias lawv yuav tshwm sim tsis muaj peev xwm.

Kev tshawb fawb ua pov thawj lwm yam: Ib txoj kev tshawb nrhiav pom cov neeg thov kev pab tau pom tias muaj peev xwm ntau dua - tej zaum vim tias lwm tus hwm tus neeg uas paub txog qhov teeb meem thiab txoj hauv kev zoo tshaj los kov yeej.

Yuav ua li cas: Muab cov neeg siv khoom yooj yim dhau los thov kev pab thaum ntxov ntawm kev sib raug zoo.Thaum lawv yuav, hais tias, "Ntau tus neeg siv khoom tau hais tias lawv muaj teeb meem me ntsis nrog X. Hu rau kuv, thiab kuv yuav taug kev koj."Tsis tas li, kos rau hauv lawv, nug, "Dab tsi koj tau ntsib nrog X?"Los yog, "Kuv tuaj yeem pab koj li cas nrog Y?"

2. 'Lawv yuav hais tsis tau'

Cov neeg siv khoom kuj ntshai lawv yuav raug tsis lees paub thaum lawv thov kev pab (lossis thov tshwj xeeb).Tej zaum tsis yog qhov tseeb, "Tsis yog, kuv yuav tsis pab," tab sis lawv ntshai qee yam xws li, "Peb ua tsis tau li ntawd" lossis "Qhov ntawd tsis yog ib yam uas peb saib xyuas" lossis "Nws tsis nyob hauv koj qhov kev lees paub."

Yog li lawv sim ua haujlwm lossis lawv tsis siv koj cov khoom lossis kev pabcuam - tom qab ntawd tso tseg kev yuav, thiab phem dua, pib qhia lwm tus neeg tsis txhob yuav ntawm koj.

Ntxiv dua thiab, kev tshawb fawb ua pov thawj lwm yam, Bohns pom: Tib neeg txaus siab pab - thiab pab rau qhov siab - dua li lwm tus paub.Tau kawg, hauv kev pabcuam cov neeg siv khoom, koj txaus siab los pab.

Yuav Ua Li Cas: Muab cov neeg siv khoom txhua txoj hauv kev tuaj yeem daws teeb meem thiab daws teeb meem.Nco ntsoov cov neeg siv khoom ntawm txhua qhov kev sib txuas lus - email, invoices, social media, website landing pages, FAQs, marketing materiel, etc. - ntau txoj hauv kev kom tau txais kev pab, hu rau tus kws tshaj lij kev pabcuam cov neeg siv khoom yooj yim tshaj plaws.

3. 'Kuv yog ib tug thab'

Kuj ceeb tias, qee cov neeg siv khoom xav tias lawv hu rau kev pab yog qhov tsis txaus siab, thiab tus neeg uas pab lawv tsis txaus siab.Tej zaum lawv yuav xav tias lawv ua yuam kev, thiab kev siv zog los pab lawv tsis yooj yim lossis ntau dhau rau "qhov teeb meem me me."

Txawm li cas los xij, lawv yuav muaj qhov "imposing imposing" vim hais tias lawv muaj ib tug yav dhau los kev thaum lawv thov kev pab thiab raug kho nrog indifference.

Tau kawg, kev tshawb fawb ua pov thawj qhov tsis ncaj ncees lawm dua: Cov neeg feem coob - thiab cov kws tshaj lij pabcuam cov neeg siv khoom - nyiam tau txais "sov ci ci" los ntawm kev pab lwm tus.Zoo siab ua tau zoo.

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