Thaum koj xav kom cov neeg siv khoom nco qab koj cov lus, koj yuav tsum ntse?

Tseeb, cov tswv yim ntse, jingles thiab catchphrases lo ua rau cov neeg siv khoom xav tau.Tab sis yog tias cov lus hla koj cov neeg siv khoom paub meej meej, nws yooj yim rau nco qab.

Yog li dab tsi zoo dua?

Dianna Booher, tus kws tshaj lij sau ntawv thiab tus kws sau ntawv ntawm What More Can I Say?"Yog tias koj tswj tsis tau ob qho tib si, tsis nco qab ntse."

Vim li cas qhov tseeb ua haujlwm

Cov kab hauv qab: Ntshiab yuav tsum yog tus tsav tsheb tom qab cov lus tshaj tawm koj xav qhia thiab cov neeg siv khoom paub koj xav tsim.

Nov yog vim li cas:

1 Clarity tsim kev ntseeg siab.Cov neeg siv khoom yuav tsis ntseeg, pom zoo, yuav lossis pom zoo txhua yam uas lawv tsis nkag siab.Cov lus uas tsis meej pem, tsis meej pem lossis tsis meej los ntawm qhov tsis ntseeg siab, thiab qhov ntawd tsis yog txoj hauv kev los pib cov neeg siv khoom.

2 Cov ntsiab lus tshawb fawb nyiam cov lus tseeb.Cov neeg hais lus, xav thiab tshawb nrog cov lus ncaj qha.Thaum lawv siv Google nrhiav cov khoom, teb lossis kev pabcuam, lawv tsis ntaus cov lus tsis zoo.Booher muab cov piv txwv no: Yog tias ib tus neeg txhawj xeeb txog kev txo cov roj cholesterol, nws yuav zoo li "yuav ua li cas txo cov roj cholesterol" lossis "noj kom txo cov roj cholesterol," tsis yog "kom haum lossis rog."

3 Cov neeg tsis nyiam kev xav phem.Cov lus ntse tuaj yeem ua rau poob siab.Cov lus txawj ntse yuav piav txog ib yam khoom lossis kev pabcuam txawv dua li qhov nws muaj tiag.Tom qab ntawd cov neeg siv khoom tsis tau txais qhov lawv xav tau thaum lawv qhib lossis ntsib nws.

Yuav ua li cas kom meej

Cov tsib txoj hauv kev pov thawj no yuav pab koj khaws cov lus tshaj tawm kom meej:

1 Tsom ntsoov rau cov neeg tuaj saib.Paub hom neeg uas koj xav nyeem thiab nkag siab koj cov lus.Txhais txhua yam uas cuam tshuam rau lawv txoj kev yuav khoom - hnub nyoog, nyiaj tau los, kev ua neej, kev ua haujlwm, kev nyiam ua, cwj pwm, thiab lwm yam.

2 Txo koj lub ntsiab lus.Koj tsis tuaj yeem ua cov tswv yim nyuaj thiab sib xyaw ua suab zoo li cov lus qhia meej.Xaiv cov txiaj ntsig tseem ceeb tshaj plaws ntawm koj cov khoom, kev pabcuam lossis tuam txhab, thiab tsim cov lus nyob ib puag ncig lawv - ua kom cov lus yooj yim, luv luv thiab nyob nruab nrab ntawm cov kev daws teeb meem uas koj muab.

3 Qhia qhov tshwj xeeb.Tsom ntsoov rau qhov sib txawv ntawm koj cov khoom, kev pabcuam lossis lub tuam txhab los ntawm kev sib tw.Dab tsi ua rau koj zoo dua lossis muaj txiaj ntsig ntau dua li lwm tus?

4 Ntxiv yam tshiab.Tsim kom muaj kev zoo siab (tsis tu ncua) txog koj cov khoom, kev pabcuam lossis tuam txhab los ntawm kev ntxiv cov ntsiab lus rau koj cov lus ntawm qhov tshiab lossis hloov pauv.Txawm me me tweaks rau dab tsi paub yuav hnov ​​tshiab.

5 Tsim kom muaj kev xav ua kom ua.Yog tias koj ua rau cov neeg siv khoom xav tias ntse, zoo siab, muaj txiaj ntsig lossis lwm yam kev xav zoo, lawv yuav ua raws li koj qhov kev thov kom ua ("hu rau peb," "mus saib," "yuav," "thov").

Thaum ntse ua haujlwm

Clear yog tus yeej meej thaum koj xav tau koj cov lus rau cov neeg siv khoom.Tab sis ntse tuaj yeem ua haujlwm - thaum nws ua tau zoo heev.Qee qhov piv txwv uas tau daig nrog peb lub sijhawm:

Nike - Tsuas Ua Nws

Miller Lite - Saj zoo, tsawg sau

California Milk Processor Board — Tau Mis?

De Beers - Pob Zeb Diamond Yog Ib Txhis

Wendy's - Nqaij nyuj nyob qhov twg?

Koj yuav ua li cas ntxiv ntse, thaum tsim nyog?Nco ntsoov cov lus qhia no:

1 Tsis txhob yuam nws.Yog hais tias ib yam dab tsi ntse tsis tuaj, ua kom meej.Tib neeg yuav tsum nkag siab txog kev txawj ntse kom nws ua tau zoo.Nug koj niam, txiv ntxawm, phooj ywg zoo los yog leej twg ib txwm "tau txais" saib koj cov lus ntse.Yog tias lawv tsis tau txais koj lub ntsiab lus, hla nws.

2 Cia nws luv heev.Koj yuav pom hauv tsib qhov piv txwv ua tiav, tsis muaj ntau tshaj plaub lo lus.Clever yog tsis tshua pom nyob rau hauv tag nrho kab lus.

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