Peb feem ntau siv cov tshuab tshawb nrhiav los nrhiav lub vev xaib uas yuav pab daws teeb meem tshwj xeeb lossis muab cov khoom peb xav tau.Tias yog vim li cas nws tseem ceeb heev rau cov vev xaib kom ua tiav qhov kev tshawb fawb zoo.Ntxiv nrog rau kev tshawb fawb cav optimization (SEO), ib qho kev tshawb nrhiav organic, tseem muaj SEA.Nyeem ntawm no kom paub seb qhov no txhais li cas tiag.
SEA yog dab tsi?
SEA stands rau search engine advertising, uas yog ib daim ntawv ntawm kev tshawb fawb cav marketing.Nws ib txwm suav nrog tso cov ntawv tshaj tawm saum toj no, hauv qab lossis ib sab ntawm cov txiaj ntsig tshawb fawb hauv Google, Bing, Yahoo thiab lwm yam.Tso banners ntawm cov vev xaib thib peb kuj poob rau hauv SEA.Ntau tus neeg siv lub vev xaib siv Google Ads rau qhov no vim yog Google tus thawj coj hauv kev lag luam tshawb nrhiav cav.
SEA thiab SEO txawv li cas?
Ib qho ntawm qhov sib txawv loj ntawm SEA thiab SEO yog tias cov tshaj tawm ib txwm yuav tsum tau them nyiaj rau SEA.Yog li ntawd, kev tshawb fawb cav tshaj tawm yog hais txog kev ntsuas luv luv.Cov tuam txhab txiav txim siab ua ntej ntawm cov lus tseem ceeb uas yuav tsum ua rau lawv tshaj tawm.
SEO, ntawm qhov tod tes, yog lub tswv yim mus sij hawm ntev qhov no yog tsom rau cov ntsiab lus ntawm kev tshawb nrhiav organic thiab ua tiav qhov zoo tshaj plaws hauv kev tshawb fawb cov txiaj ntsig.Tshawb nrhiav cav algorithms ntsuas tus neeg siv-phooj ywg ntawm lub vev xaib, piv txwv li.
SEA ua haujlwm li cas?
Qhov tseem ceeb, SEA cuam tshuam txog cov ntsiab lus tshwj xeeb.Qhov no txhais tau hais tias cov neeg ua haujlwm hauv lub vev xaib txiav txim siab ua ntej cov ntsiab lus lossis cov ntsiab lus tseem ceeb ua ke rau lawv qhov kev tshaj tawm yuav tsum tshwm sim.
Thaum tus neeg siv khoom muaj peev xwm nyem rau ntawm lawv qhov kev tshaj tawm thiab raug coj mus rau nplooj ntawv xav tau, tus neeg teb xov tooj lub vev xaib (thiab tus tshaj tawm hauv qhov piv txwv no) them tus nqi.Tsis muaj nqi rau tsuas yog tso saib qhov kev tshaj tawm.Hloov chaw, tus qauv Tus Nqi Ib Nyem (CPC) yog siv.
Nrog CPC, kev sib tw ntau dua rau lo lus tseem ceeb, qhov siab dua tus nqi nyem.Rau txhua qhov kev thov tshawb nrhiav, lub tshuab tshawb nrhiav sib piv CPC thiab cov ntsiab lus zoo nrog tag nrho lwm cov kev tshaj tawm.Qhov siab tshaj plaws CPC thiab cov qhab nia zoo yog tom qab ntawd muab sib npaug ua ke hauv kev sib tw.Kev tshaj tawm nrog tus qhab nia siab tshaj plaws (ad qeb) tshwm rau saum cov tshaj tawm.
Ntxiv rau qhov kev tso tawm tiag tiag, txawm li cas los xij, SEA kuj xav tau qee qhov kev npaj thiab ua raws.Piv txwv li, cov ntawv yuav tsum tau tsim thiab optimised, cov peev nyiaj txiav txim siab, cov kev txwv hauv cheeb tsam muab tso rau hauv qhov chaw thiab tsaws nplooj ntawv tsim.Thiab yog tias qhov tso tawm tshaj tawm tsis ua haujlwm raws li kev cia siab, tag nrho cov kauj ruam yuav tsum tau rov ua dua.
Cov txiaj ntsig ntawm SEA yog dab tsi?
SEA feem ntau yog ib hom kev rub tawm tshaj tawm.Cov neeg siv khoom muaj peev xwm tau nyiam los ntawm cov ntawv tshaj tawm, piv txwv li, los ntawm kev thov rau lawv cov kev xav tau.Qhov no ua rau SEA qhov txiaj ntsig tseem ceeb tshaj li lwm hom kev tshaj tawm: cov neeg siv khoom tsis txhob khaus tam sim ntawd thiab xav kom nyem tam sim ntawd.Raws li cov lus tshaj tawm qhia nyob ntawm ib lo lus tseem ceeb, tus neeg siv khoom yuav pom qhov kev daws teeb meem tsim nyog ntawm lub vev xaib txhawb nqa.
Kev tshawb fawb cav kev tshaj tawm kuj ua rau nws yooj yim dua rau cov neeg tshaj tawm los ntsuas thiab ntsuas kev ua tiav thiab txhim kho qhov tsim nyog.Ntxiv nrog rau qhov muaj feem ntau nkag mus rau cov ntaub ntawv ceev ceev ntawm qhov pom kev ua tiav, cov neeg tshaj tawm tau txais txiaj ntsig zoo thiab kev lees txais siab ntawm cov neeg siv khoom.
Leej twg yuav tsum siv SEA?
Qhov loj ntawm lub tuam txhab feem ntau tsis yog qhov tseem ceeb hauv kev ua tiav ntawm kev sib tw SEA.Tom qab tag nrho, SEA muaj peev xwm zoo rau cov vev xaib nrog cov ntsiab lus tshwj xeeb.Muab qhov kev tshawb fawb cav tshaj tawm ua haujlwm li cas, tus nqi ib nyem ntawm qhov kev tshaj tawm yog txiav txim siab los ntawm kev sib tw, thiab lwm yam.Yog li ntawd, kev tshaj tawm ntawm cov ncauj lus niche tuaj yeem muab tso rau pheej yig ntawm kev tshawb fawb xyaw nyob ntawm lo lus tseem ceeb.
Thaum cov khw muag khoom lossis cov chaw tsim khoom hauv kev lag luam ntawv thiab ntawv sau pib siv SEA, qhov tseem ceeb tshaj plaws uas yuav tsum nco ntsoov yog tias kev tshawb fawb cav tshaj tawm yuav tsum tau tsom mus rau qhov twg muaj txiaj ntsig yuav tsum tau ua, tshwj xeeb tshaj yog thaum pib.Piv txwv li, lawv muaj kev xaiv thawj zaug txwv kev tshaj tawm rau lawv cov khoom tseem ceeb lossis kev pabcuam.
Cov ntaub ntawv: Kho los ntawm Internet
Post lub sij hawm: Jun-08-2022
