Nov yog cuaj qhov kev pab cuam uas leej twg ua tau zoo thiab koj yuav ua li cas rau lawv rau koj cov neeg siv khoom:

1. Tus sau

Lawv yog cov khw muag khoom ib-nres, qhov chaw rau cov neeg siv khoom mus ntsib txhua yam ntawm lawv cov kev xav tau.Lawv lub hom phiaj yog nyob ntawm ntau yam khoom thiab kev pabcuam.

Cov thawj coj: Amazon, iTunes, WW Grainger.

Koj tuaj yeem ua tau zoo li cas: Aggregators tsom kom txuag cov neeg siv sijhawm thiab nyiaj txiag.Muab cov neeg siv khoom xaiv ntau, thiab tau txais yam lawv xav tau sai sai.Qhov tseem ceeb yog tsom rau cov txheej txheem tom qab uas ua rau kev xaiv, kev hloov pauv thiab xa khoom zoo.

2. Kev Lag Luam

Lawv nyob nraum tus nqi lus dag nyob rau hauv tus nqi qis.Lawv tsis muaj dab tsi zoo nkauj, tab sis lawv zoo siab los ua qhov kev daws teeb meem rau cov neeg siv khoom 'pricing teeb meem.

Cov thawj coj: Walmart, Ntsuj Plig Airlines, Red Roof Inn.

Koj tuaj yeem ua tau zoo li cas: Teem meej kev cia siab thiab ua raws li lawv.Cov tuam txhab lag luam pheej yig tsuas yog nyob twj ywm yog tias cov nqi khaws cia.Simplify tus nqi.Them nyiaj ntxiv rau ib qho kev mloog ntxiv - los ntawm kev nrawm dua thiab kev nplij siab, kom rov ua haujlwm dua thiab rov qab los.

3. Classic

Lawv nyob saum cov kab.Tej zaum lawv yuav tsis yog kev txiav-ntug, tab sis lawv paub tias yog qhov zoo tshaj plaws hauv lawv txoj kev lag luam nrog cov khoom lag luam txhim khu kev qha thiab cov neeg siv khoom tom qab lawv.

Cov thawj coj:Four Seasons Hotels, Ralph Lauren, Mayo Clinic.

Koj tuaj yeem ua tau zoo li cas: Classics tsis txaus siab.Lawv tsim lawv cov neeg siv khoom lub koob npe nrov ntawm cov khoom lag luam txhim khu kev qha thiab cov neeg tom qab lawv.Qhov tseem ceeb yog kom paub tseeb tias qhov kev paub yog kev vam meej thiab zoo ib yam ntawmtxhua qhov kov taw tes.

4. Cov khau qub

Thaum cov npe ntawm cov chaw no tuaj, cov neeg siv khoom feem ntau hais tias, "Qhov chaw zoo, kev pabcuam zoo, tus nqi zoo" (lossis qee yam zoo sib xws).Lawv feem ntau yog ib lub lag luam hauv zos (los yog cov khoom lag luam loj dua los yog franchised los ntawm ib lub zos), qhov twg cov neeg ua haujlwm paub cov neeg siv khoom tsis tu ncua thiab lawv nyiam dab tsi.

Cov thawj coj:Credit unions, Cracker chim, Xov tooj cua Shack.

Koj tuaj yeem ua tau zoo li cas: Tsim thiab txhim kho kev sib raug zoo ntawm tus kheej nrog cov neeg siv khoom kom muaj kev nkag siab thiab kev koom tes los ntawm cov neeg ua haujlwm thiab cov neeg siv khoom.Cov neeg ua haujlwm feem ntau - los ntawm tus tswv lossis tus thawj tswj hwm, mus rau cov kev pabcuam pem hauv ntej thiab cov neeg ua haujlwm - yuav tsum muaj kev sib cuag nrog cov neeg siv khoom.

5. Kev xaiv nyab xeeb

Cov tuam txhab no muaj zog.Cov neeg muas zaub tau kawm tias lawv tsis tuaj yeem mus yuam kev yuav los ntawm lawv.Cov neeg siv khoom yuav tsis wowed lossis zoo siab, tab sis lawv yuav tsis poob siab, ib yam.

Cov thawj coj:Allstate Insurance, Dillard's, Microsoft.

Koj tuaj yeem ua tau zoo li cas: Koj tsis tuaj yeem txaus siab rau txhua tus neeg txhua lub sijhawm, tab sis koj tuaj yeem los ze rau nws.Safe Choices muab kev pabcuam zoo thiab ncaj ncees rau cov neeg siv khoom.Tsis muaj ib yam dab tsi dhau-tus-sab saum toj lossis pricey, tab sis cov neeg ua haujlwm saib xyuas cov neeg siv khoom ncaj ncees thiab cov cai yog ncaj ncees rau txhua tus neeg siv khoom.

6. Kev daws teeb meem

Cov kev daws teeb meem tsim kev sib koom tes.Lawv muaj txiaj ntsig tshaj plaws thaum cov neeg siv khoom xav tau yog qhov nyuaj, teeb meem muaj ntau yam lossis xav tau tshwj xeeb.Lawv tuaj yeem rub ua ke txhua qhov txav mus los thiab tau txais lawv hauv sync.

Cov thawj coj:IBM, Deloitte, UPS.

Koj tuaj yeem ua tau zoo li cas: Lub Solutions 'kev pabcuam cov neeg siv khoom muaj txiaj ntsig vim nws yog cov lus teb tag nrho, tsis yog ib feem ntawm kev daws teeb meem loj dua.Cov kws tshaj lij kev pabcuam yuav tsum yog cov kws tshaj lij hauv ntau qhov chaw thiab tuaj yeem rub cov ntaub ntawv tsim nyog los ntawm txhua qhov chaw rau kev daws teeb meem kawg.Koj yuav tsis yog lub tuam txhab ceev tshaj plaws lossis pheej yig tshaj plaws.Tab sis koj yuav tsum yog tus paub meej tshaj plaws.

7. Tus kws tshaj lij

Cov kws tshaj lij muaj qib siab tshaj plaws ntawm kev txawj ntse, thiab ua kom muaj rau cov neeg siv khoom ntawm tus nqi hwm.Lawv yog cov txiav saum lwm lub tuam txhab zoo li lawv.Tab sis cov neeg siv khoom yuav tsum tau them nyiaj zoo rau qhov kev xav thiab kev paub zoo li ntawd.

Cov thawj coj:USAA, East West Bancorp, Goldman Sachs.

Koj tuaj yeem ua tau zoo li cas: Cov kws tshaj lij feem ntau nqis peev rau lawv cov neeg ua haujlwm thiab thev naus laus zis, uas yog ob qho tib si ntawm kev txiav ntug.Lawv muab cov kev daws teeb meem zoo tshaj plaws rau cov neeg siv khoom thiab txuas ntxiv kom muaj txiaj ntsig rau kev sib raug zoo los ntawm kev ua lawv tus kheej kev tshawb fawb, tuav cov neeg siv khoom sib tham thiab ua kom muaj cov kws tshaj lij.

8. Tus Trendsetter

Cov tuam txhab no yog sleek thiab hip thiab ua rau cov neeg siv khoom zoo siab, ib yam nkaus.Lawv muab cov kev paub tshwj xeeb thiab ua rau cov neeg siv khoom zoo siab rau kev ua lag luam nrog lawv.

Cov thawj coj:Apple, Barney's, Uber.

Koj tuaj yeem ua tau zoo li cas: Trendsetters muab lub ntsej muag trendy rau pem hauv ntej: sleek lub website thiab logo tsim, minimalist chaw ua hauj lwm thiab fashionable neeg ua hauj lwm.Tej zaum lawv yuav txias, tab sis lawv ua haujlwm ntawm kev tsim kev koom tes nrog cov neeg siv khoom.Lawv tswj hwm cov txheej txheem kom lawv tuaj yeem mloog zoo rau cov neeg siv khoom thiab, qhov tseem ceeb tshaj plaws, ua raws li kev hloov pauv thiab kev xav tau.

9. Kev siv hluav taws xob

Cov Khoom Siv Hluav Taws Xob muab cov kev pabcuam tseem ceeb rau cov neeg siv khoom.Lawv feem ntau tswj hwm, qee zaum bureaucratic thiab feem ntau tsuas yog kev ua si hauv nroog.

Cov thawj coj:AT&T, Comcast, US Postal Service.

Koj tuaj yeem ua tau zoo li cas: Tsuas yog vim Utilities feem ntau tsis ntsib kev sib tw tsis tau txhais hais tias lawv tuaj yeem tawm mus nrog cov neeg siv khoom tsis zoo.Kev siv hluav taws xob tuaj yeem sib npaug cov cai thiab cov cai nyuaj nrog kev daws teeb meem tsis sib haum xeeb.Yog tias cov neeg ua haujlwm raug cob qhia thiab xyaum ua kom muaj kev sib haum xeeb, lawv tuaj yeem tsim cov kev paub uas muaj tseeb, tsis yog bureaucratic.

 

Cov ntaub ntawv: Kho los ntawm Internet