Puas yog koj ua tus kheej tus neeg siv khoom ntau dua li puas tau?Tej zaum nws yuav yog lub sijhawm los rov xav txog koj lub tswv yim.Nov yog vim li cas.

Hauv tsib xyoos tom ntej no, 80% ntawm cov tuam txhab uas tau nqis peev hauv kev tsim tus kheej cov kev paub dhau los ntawm cov neeg siv khoom yuav tso tseg lawv cov kev siv zog vim lawv tawm tsam los tswj tag nrho cov ntaub ntawv thiab tsis tau txais txiaj ntsig tseem ceeb ntawm kev nqis peev.

Kev tawm tsam nrog tus kheej

"Cov peev nyiaj siab tuaj nrog kev cia siab siab," hais tias cov kws tshawb fawb."Tsis tau rov qab los ntawm kev nqis peev tus kheej tseem nyuaj rau kev suav."

Qhov ntawd yog vim tias feem ntau kev siv dag zog tus kheej feem ntau tsis ua raws li cov peev txheej uas ntsuas cov neeg siv khoom paub - xws li Net Promoter Score thiab cov neeg siv khoom txaus siab ntsuas.Yog li cov peev txheej pov tseg ntawm kev siv dag zog tus kheej - xws li cov phiaj xwm email, kev tshaj tawm xov xwm thiab kev tshaj tawm kev muag khoom - tsis tuaj yeem suav rau ntawm qhov kawg.

Yuav ua li cas rau tus kheej teeb meem, them nyiaj

Tab sis tsis txhob xav tias nws yog lub sijhawm los pov tus kheej tawm ntawm lub qhov rais.Nws tseem yog ib qho tseem ceeb rau cov kev paub thiab cov neeg siv khoom loyalty.

Cov neeg siv khoom paub txog cov kws tshaj lij "yuav tsum tau saib tus kheej raws li lub rooj sib tw yuav tsum tau khaws cov neeg siv khoom thiab lub neej tus nqi," Garin Hobbs, tus thawj coj ntawm kev muag khoom lag luam."Yuav luag txhua qhov kev txhim kho koj qhia rau koj cov neeg siv khoom kev paub zoo li yuav coj qhov kev txhawb nqa thawj zaug hauv kev ua haujlwm, tsuas yog vim nws yog qhov tshiab."

Kev twv txiaj zoo dua: “… Nrog nws thiab txuas ntxiv mus ua tshiab,” Hobbs hais."Kev hloov tus kheej yuav tsum raug saib tias yog qhov tseem ceeb rau kev ua tiav ntawm cov neeg siv khoom, tsis yog ntsuas raws li lub hauv paus ntawm kev ua haujlwm theem.Kev sib tw muaj peev xwm thiab kev loj hlob ruaj khov zoo li zoo li ROI zoo hauv kev lag luam uas muaj neeg coob coob. "

Cov kws tshawb fawb Gartner pom zoo: Rov qab mus rau qhov pib nrog kev siv zog rau tus kheej, lawv hais.

Tsib tus yuam sij:

• Tsim ib lub tswv yim meej rau tus kheej rau qhov kev paub dhau los.Nws yog ntau tshaj qhov teem caij ntawm email rau cov neeg siv khoom uas yuav ib yam khoom.Nkag siab leej twg koj xav tsim kom muaj kev sib raug zoo hauv lub neej nrog - cov neeg siv khoom muaj peev xwm - thiab vim li cas nws tseem ceeb.
• Muab kev xaiv ntau dua.Cov neeg siv khoom xav tau tus kheej kev paub nrog thiab los ntawm hom ntawv uas yogyooj yim tshaj plaws rau lawv.Yog li muab ntau cov channel thiab cia lawv xaiv cov channel zoo tshaj plaws rau kev sib txuas lus yuav tsum yog lub hauv paus tseem ceeb hauv koj txoj kev npaj kho tus kheej.Cov lus yuav zoo ib yam, tab sis nws yuav tsum muaj nyob hauv cov channel uas lawv xaiv.
• Tsim (lossis kho dua) cov neeg siv khoom profile.Tau txais kev tawm tswv yim los ntawm kev muag khoom, kev lag luam thiab kev pabcuam ntawm leej twg lawv ua haujlwm nrog feem ntau thiab yam uas cov neeg siv khoom xav tau.
• Txhawb nqa kev pabcuam tus kheej.Ntau tus neeg siv khoom lub tswv yim ntawm kev paub txog tus kheej yog ib qho uas tsis tas yuav koom nrog lwm tus!Lawv xav tau kev nkag mus, cov lus teb thiab muaj peev xwm tswj hwm lawv cov nyiaj hauv lub sijhawm yooj yim tshaj plaws rau lawv.Qhov ntawd hu rau lub platform kev pabcuam tus kheej muaj zog.Koj xav tau kev tiv thaiv portals uas suav nrog cov FAQs tshiab, cov lus qhia hauv video, kev daws teeb meem ib ntus, thiab kev yuav khoom, taug qab thiab cov peev txheej hauv keeb kwm.
• Sau thiab siv cov lus teb rau cov neeg siv khoom relentlessly.Koj tuaj yeem txhim kho thiab hloov kho tus kheej cov neeg siv khoom los ntawm kev tshawb nrhiav seb cov neeg siv khoom nyiam, ntxub, xav tau thiab xav tau tas li.Qhov ntawd tsis tuaj yeem ua tiav nrog kev tshawb fawb online ib leeg.Tsis tu ncua sau kev pom los ntawm kev muag khoom thiab kev pabcuam zoo uas cuam tshuam nrog cov neeg siv khoom txhua hnub.Rov qab mus rau qhov zoo, qub-fashion tsom cov pab pawg.

Cov ntaub ntawv: Kho los ntawm Internet