Tus kab mob kis thoob qhov txhia chaw hauv German rau cov ntawv, khoom siv hauv chaw ua haujlwm thiab cov ntawv sau nyuaj.Hauv ob xyoos ntawm tus kabmob coronavirus, 2020 thiab 2021, kev muag khoom poob los ntawm tag nrho 2 billions euros.Daim ntawv, raws li lub lag luam loj tshaj plaws, qhia txog qhov poob qis tshaj plaws nrog kev muag khoom ntawm 14.3 feem pua.Tab sis kev muag khoom ntawm chaw ua haujlwm thiab cov khoom siv hauv tsev kawm ntawv, uas tseem muaj qhov nce me ntsis ua ntej muaj kev sib kis, kuj tau poob los ntawm ob tus lej thaum muaj kev sib kis.Kev sau ntawv siv tau zoo sib xws, txawm hais tias tus cwj mem, cwj mem thiab xim xaum xim nrog rau cov xim cuav thiab chalk tuaj yeem tau txais hauv av hauv lub khw muag khoom no.

Txawm hais tias qhov xwm txheej tshwm sim los ntawm kev sib kis tau ploj mus - tsawg kawg rau lub sijhawm tam sim no - cov xwm txheej dav dav rau kev lag luam thiab kev lag luam muag khoom tseem nyuaj, thiab tab tom ua rau hnyav dua los ntawm kev ua tsov rog.

Online tseem loj tuaj

Qhov nruab nrab, txhua tus neeg German siv 16.5 feem pua ​​​​tsawg dua ntawm PBS cov khoom lag luam tshaj li xyoo 2016. Thiab tsuas yog tiv thaiv qhov cuam tshuam ntawm kev sib kis, cov kev suav hauv cov ntawv tsis ntev los no tau tshaj tawm "Kev Lag Luam REPORT daim ntawv, Cov khoom siv hauv chaw ua haujlwm thiab cov ntawv sau 2022 Txawm li cas los xij, kev sib kis tau ua pov thawj tias muaj kev cuam tshuam rau yav tom ntej. -Saib yam txawm tias nws cuam tshuam tsis zoo.Txawm li cas los xij, tus mob coronavirus thiab tam sim no kev tsov rog tshwj xeeb tseem cuam tshuam rau cov neeg siv khoom huab cua.Qhov kev poob qis hauv cov nroog sab hauv tseem ceeb heev, thaum kev lag luam online hauv kev lag luam tau nce zuj zus nyob rau tib lub sijhawm.Kev sib koom ua lag luam tau nce mus rau 22.6 feem pua ​​​​hauv tsib xyoos dhau los.Cov khw muag khoom thiab ntau thiab ntau tus neeg tsim khoom tau xaiv rau B2C cov tswv yim muag thaum lub sijhawm muaj tus kabmob coronavirus.Ib txoj kev tsis thim rov qab.

Tus nqi siab yog nce

Tsis tas li ntawd, ntau cov khoom lag luam tseem cuam tshuam, thiab cov nqi hluav taws xob muaj zog tau txhawb nqa kev muag khoom thiab cov nyiaj tau los poob uas pom pom hauv ntau yam khoom lag luam.Yog li ntawd, tag nrho profitability thiab yog li peev peev nyob twj ywm txwv.Ntawm qhov tod tes, cov txheej txheem hloov pauv thiab digitization tau ua raws li qhov xav tau.Ntawm lwm yam, vim tias kev lag luam nyob deb tau ua pov thawj nws lub zog sib tw ua ntej thiab thaum muaj kev sib kis.2016 tau tsim 2.5 billion euros ntawm kev muag khoom nrog PBS cov khoom, kom txog rau thaum 2021 qhov kev nce qib ntawm kev vam meej yog ntau dua 12 feem pua.

Tab sis kev nqis tes ua yog xav tau tsis yog rau sab kev lag luam xwb, tab sis kuj nyob rau sab kev yuav khoom.Vim tias muaj cov khoom siv raw thiab cov nqi tsis suav nrog, lub koom haum ntawm PBS hom kev lag luam tau txhawj xeeb txog yav tom ntej.Nws tau hais tias koj tab tom tawm tsam nrog nce ntawm qhov siab tsis tau pom dua.

Lub neej yav tom ntej yuav ruaj khov

Ntxiv nrog rau digitization, kev ruaj khov yog ib qho ntawm lwm yam kev lag luam-koom nrog uas yuav txuas ntxiv cuam tshuam rau cov qauv kev lag luam thiab ntau yam ntawm PBS kev lag luam yav tom ntej.Twb tau thaum muaj kev sib kis thoob ntiaj teb, qhov kev thov rau cov kev pabcuam ruaj khov tau nrov dua.Cov neeg siv khoom tau nug txog cov khoom lag luam zoo thiab tus kheej.Tias yog vim li cas PBS cov khw muag khoom tau hloov kho cov khoom sib txawv raws li, txawm tias cov ntaub ntawv muag khoom tsis zoo ib yam.Cov neeg sab hauv kwv yees cov nyiaj tau los ntawm cov khoom lag luam ruaj khov yog tsawg kawg yog 5 feem pua ​​​​thiab qhov siab tshaj plaws ntawm 15 feem pua.Txawm li cas los xij, tsis muaj txoj hauv kev nyob ib puag ncig kev coj noj coj ua kom ruaj khov.Ecological forestry, piv txwv li, plays lub luag hauj lwm ntau npaum li cas hauv daim ntawv yuav khoom raws li kev tshem tawm cov yeeb yaj kiab yas.

Txoj kev tshiab ntawm kev ua haujlwm tau ua pov thawj los ua tus qauv tsav tsheb rau PBS thiab kev lag luam hauv chaw ua haujlwm tag nrho.Rau Soennecken CEO Georg Mersmann, cov khoom siv hauv chaw ua haujlwm classic yog "kev lag luam tawm, tsis yog kev lag luam loj hlob".Tab sis nws tsis yog tib tug uas pom cov cib fim kom tau txais txiaj ntsig los ntawm kev sib koom ua lag luam uas qhov no suav nrog.Khw muag khoom thiab kev lag luam tshwj xeeb yog tsom rau cov hom phiaj digital-savvy.

Cov ntaub ntawv: Kho los ntawm Internet