Kev tshaj xov xwm tau ua kom muaj kev pabcuam rau cov neeg siv khoom yooj yim dua li yav dhau los.Puas yog koj tau nqis peev rau lub sijhawm no los txhawb cov neeg siv khoom loyalty?

Ib txwm siv zog ua haujlwm rau cov neeg siv khoom - xws li FAQs, cov hauv paus kev paub, cov ntawv ceeb toom tsis siv neeg thiab cov yeeb yaj kiab online - tuaj yeem ua rau cov neeg siv khoom tuav tau ntau npaum li 5%.

Kev tshaj xov xwm muaj ntau lub peev xwm ua ntej ntawm cov neeg siv khoom xav tau, cov lus nug thiab kev txhawj xeeb.Nws tso cai rau cov tuam txhab kom ncav cuag cov neeg siv khoom (lossis yuav yog cov neeg siv khoom) thaum lawv tau hais ncaj qha lossis tsis ncaj qha hais txog hom, khoom lossis cov ntsiab lus tseem ceeb ntsig txog kev lag luam.

Los ntawm kev mloog thiab saib xyuas kev tshaj xov xwm, cov neeg ua haujlwm paub txog cov neeg siv khoom muaj feem ntau los koom nrog cov neeg siv khoom.Cov cib fim muaj ntau: Yuav luag 40% ntawm tweets yog cov neeg siv kev pabcuam ntsig txog.Tshwj xeeb, ntawm no yog qhov kev sib cais:

• 15% tshwm sim vim yog cov neeg siv khoom
• 13% yog hais txog cov khoom
• 6% yog hais txog cov kev pabcuam thiab cov chaw, thiab
• 3% muaj feem xyuam rau kev tsis txaus siab.

Nov yog tsib txoj hauv kev uas cov tuam txhab tuaj yeem txhim kho kev pabcuam hauv kev sib raug zoo los txhawb kev ncaj ncees thiab koom nrog cov neeg siv khoom tshiab:

1. Saib tag nrho cov teeb meem

Thaum 37% ntawm tweets yog cov neeg siv kev pabcuam ntsig txog, tsuas yog 3% ntawm cov uas tau tag nrog lub cim tseem ceeb Twitter @ cim.Yog li ntau qhov teeb meem tsis pom tseeb rau cov tuam txhab.Cov neeg siv khoom tshaj tawm tsis ncaj, thiab nws yuav siv sij hawm me ntsis ntau dua li kev soj ntsuam rau kev siv koj tus kov.

Twitter muaj cov kev daws teeb meem uas tuaj yeem pab cov neeg siv khoom paub txog cov kws tshaj lij nkag mus rau cov ntaub ntawv lim dej ntau dua.Qhov ntawd yuav pab txhawb kev sib tham ntawm cov neeg siv khoom raws li cov lus tseem ceeb, qhov chaw thiab qee yam lus uas lub tuam txhab xaiv.

2. Pom ib qho teeb meem, qhia qhov kho

Koj paub tias nws yuav luag zoo dua los qhia cov neeg siv khoom txog qhov teeb meem ua ntej lawv yuav tsum tau qhia rau koj.Kev tshaj tawm tuaj yeem muab txoj hauv kev nrawm tshaj plaws los qhia rau cov neeg siv khoom ntawm qhov teeb meem.Qhov tseem ceeb tshaj, koj tuaj yeem qhia lawv tias koj kho nws.

Siv koj cov kev tshaj tawm hauv social media ua lub suab nrov thaum muaj teeb meem cuam tshuam rau coob tus neeg siv khoom.Thaum koj piav qhov teeb meem, suav nrog:

• koj tab tom ua dab tsi los kho nws
• kwv yees ncua sij hawm kho nws
• yuav ua li cas lawv tuaj yeem tiv tauj ib tus neeg ncaj qha nrog cov lus nug lossis kev tawm tswv yim, thiab
• dab tsi lawv tuaj yeem xav tau thaum cov hmoov av nyob.

3. Qhia cov khoom zoo thiab

Kev tshaj xov xwm yog lub platform muaj zog rau kev qhia rau pej xeem paub thaum muaj qee yam tsis raug.Tsis txhob saib nws yog ib qho cuab yeej muaj zog sib npaug rau kev sib txuas lus xov xwm zoo thiab cov ntaub ntawv tseem ceeb.

Piv txwv li, PlayStation niaj hnub tshaj tawm ntau yam ntaub ntawv: txuas mus rau cov ntaub ntawv tseem ceeb (uas tej zaum yuav tsis tau tsim los ntawm lub tuam txhab), caw mus saib lub tuam txhab cov rooj sib tham thiab cov yeeb yaj duab qhia.Ntxiv rau, thaum nws koom nrog cov neeg siv khoom, PlayStation qee zaum yuav rov hais dua cov neeg siv khoom hais.

4. Muab nqi zog rau kev ncaj ncees

Nco ntsoov Blue Light Specials?Kmart's flash muag ntawm cov khoom uas cov neeg siv khoom xav tau tiag tiag yog khoom plig rau cov neeg siv khoom ncaj ncees yuav khoom hauv khw.Lawv tseem siv lawv online niaj hnub no.

Cov khoom plig zoo ib yam tuaj yeem tshwm sim hauv kev tshaj xov xwm.Muab cov lej luv nqi lossis cov khoom tshwj xeeb rau lub sijhawm luv luv.Txhawb kom cov neeg siv khoom qhia lawv nrog lwm cov neeg siv khoom uas yuav koom nrog koj cov kev tshaj tawm hauv qab no.

5. Qhia cov neeg siv khoom

Qhia cov neeg siv khoom siv koj cov khoom lossis cov kev pabcuam zoo dua ua ntej lawv dhuav lossis tsis txaus siab.

Whole Foods ua qhov no los ntawm kev tshaj tawm cov lus qhia txog kev ua noj kom zoo dua.Lawv suav nrog cov zaub mov txawv uas tuaj yeem rub ua ke nrog cov khoom lawv muag.

Post Planner, uas pab tib neeg tswj hwm lawv cov social media accounts, muaj ntau dua 600 cov ntawv tshaj tawm blog mob siab rau kev qhia cov neeg siv khoom thiab cov neeg ua raws li kev siv social media kom zoo dua.

Cov ntaub ntawv: Kho los ntawm Internet