Kev sib tham tau siv rau cov tuam txhab loj dua nrog cov peev nyiaj loj dua thiab cov neeg ua haujlwm.Tsis yog lawm.Yuav luag txhua pab pawg neeg pabcuam tuaj yeem - thiab yuav tsum - muab kev sib tham.Tom qab tag nrho, nws yog qhov cov neeg siv khoom xav tau.

Ze li ntawm 60% ntawm cov neeg siv khoom tau txais kev sib tham hauv online ua ib txoj hauv kev tau txais kev pab, raws li kev tshawb fawb Forrester.

Yog tias koj yog ib tus neeg ua haujlwm nruab nrab rau cov neeg siv khoom me me, tam sim no yog lub sijhawm zoo rau kev sib tham.Thiab yog tias koj twb muab nws lawm, tej zaum koj yuav xav tau kho kom zoo.

Kate Zabriskie hais tias "Kev muab kev pabcuam tshwj xeeb ntawm kev sib tham muaj ntau dua li tsuas yog xaiv lub tshuab thev naus laus zis," Kate Zabriskie hais."Kev sib tham yog kev sib txuas lus sib txawv nrog nws tus kheej cov cai, thiab cov koom haum uas xaiv los siv kev sib tham yuav tsum npaj lawv cov neeg sawv cev pabcuam kom siv tau zoo."

Zabriskie qhia ua cov kauj ruam no:

1. Xaiv cov neeg zoo

Nrog lub platform nyob rau hauv qhov chaw, xaiv cov kev pabcuam pros uas twb muaj kev cuam tshuam zoo nrog cov neeg siv khoom.

Qhov tseem ceeb tshaj, nug cov neeg uas tuaj yeem ntaus tau sai thiab yog cov kws sau ntawv zoo.Kev sib tham yuav tsis raug cai, tab sis kev sau ntawv thiab kab lus tseem ceeb.

2. Teeb cov qauv

Nrog ib pab neeg nyob rau hauv qhov chaw, teeb tsa cov qauv tsim nyog rau koj cov haujlwm rau tej yam xws li:

• Ntau.Muaj pes tsawg tus chats yuav tsum tau tuav ib zaug?Thaum xub thawj, lawv yuav tsum lo rau ib qho, thiab txawm tias cov neeg ua haujlwm paub txog yuav tsum khaws nws qis dua peb, Zabriskie hais.
• Ntsiab lus.Tsis yog txhua lub ntsiab lus tsim nyog rau kev sib tham.Txiav txim siab seb koj tuaj yeem ua li cas ntawm kev sib tham - thiab dab tsi yuav tsum tau txav mus offline - nyob ntawm koj txoj kev lag luam, cov cai, kev paub tob thiab cov peev txheej.
• txwv.Txheeb xyuas cov ncauj lus, qhov ntev ntawm kev sib tham sib pauv thiab lwm yam kev tsim nyog rau kev txav ntawm kev sib tham mus rau ntau hom.

3. Ua raws li koj lub hom phiaj

Qhia reps siv cov lus uas muaj tseeb rau koj lub hom phiaj thiab cov kev pabcuam uas twb muaj lawm.Koj tsis tas yuav tau txais kev cai lossis tsis raug cai ntau dua li koj twb tau tham lawm.

Nug koj tus kheej:

• Yuav pib sib tham li cas yog tias tus neeg siv khoom tau qhia cov ntaub ntawv?
• Cov lus thiab kab lus dab tsi haum rau koj lub hom phiaj?
• Peb yuav tsum zam cov lus thiab kab lus dab tsi?
• Cov neeg sawv cev yuav hais li cas rau cov neeg siv khoom npau taws lossis ntxhov siab?
• Yuav ua li cas hais lus zoo sib txawv?

4. Npaj kom pom tseeb

Cia siab tias koj yuav ntsib tib lub ncov thiab hav rau kev sib tham kev pabcuam raws li koj ua rau koj cov channel uas twb muaj lawm.Cov neeg siv khoom yuav xav tau qhov sib xws ntawm kev pabcuam hauv kev sib tham thaum lawv tau txais lwm yam.

Npaj reps nrog cov ntaub ntawv txaus - suav nrog qee cov lus teb rau cov lus nug feem ntau - rau lub sijhawm thiab cov xwm txheej thaum xav tau hloov pauv.

5. Npaj ib co ntawv

Cov ntawv sau ua ntej yuav pab tau sai, raug, cov lus teb zoo ib yam rau cov lus nug niaj hnub.Tab sis nws khiav txoj kev pheej hmoo ntawm lub suab ntim cov kaus poom.

Yog li sau cov ntawv npaj rau hauv txoj kev sib tham (tej zaum tau txais koj tus kws sau ntawv zoo tshaj los daws qhov ntawd).Keys: Cia nws luv.Sau kab lus raws nraim li lawv yuav hais.

6. Saib xyuas thiab kho

Tsis tu ncua tshuaj xyuas cov chats uas tau mus tshwj xeeb zoo thiab phem heev.Kho qhov phem los ntawm standardizing ntau ntawm cov xwm txheej li sai tau.Siv cov kev sib tham ua tau zoo ua piv txwv ntawm txoj hauv kev los daws cov xwm txheej.

7. Qhia dua (thiab dua thiab…)

Siv qhov kev tshuaj xyuas kev sib tham raws li lub caij nplooj ntoos hlav tsis tu ncua rau kev cob qhia.Zabriskie qhia kev cob qhia ceev txhua lub lim tiam uas tsom mus rau ib lossis ob qhov kev coj ua zoo tshaj plaws.Nug cov neeg sawv cev los qhia lawv cov tswv yim zoo tshaj plaws.Tshawb xyuas cov ntaub ntawv sib tham txhua hnub.Ntsuas cov ntawv sau ua ntej txhua hli thiab hloov kho raws li qhov xav tau thiab kev hloov pauv hauv tshuab, khoom thiab kev pabcuam.

Cov ntaub ntawv: Kho los ntawm Internet