Naysayers tau kwv yees kev tuag ntawm email rau xyoo tam sim no.Tab sis qhov tseeb ntawm qhov teeb meem yog (ua tsaug rau kev nthuav dav ntawm cov khoom siv txawb), email pom kev rov ua haujlwm zoo.Thiab ib txoj kev tshawb fawb tsis ntev los no tau ua pov thawj tias cov neeg yuav khoom tseem txaus siab yuav khoom hauv kev tsav tsheb ntawm email.Tsuas muaj ib tug ntes xwb.

Nws yog dab tsi?Koj cov email lag luam yuav tsum tau ua kom zoo rau cov khoom siv mobile rau lawv tsis txhob muab pov tseg.

Tus kws pabcuam kev lag luam email tau tshaj tawm nws daim ntawv tshaj tawm, thiab nws nthuav tawm cov txiaj ntsig ntawm kev tshawb fawb hauv tebchaws ntawm 1,000 Asmeskas cov neeg siv khoom hnub nyoog ntawm 25 thiab 40 xyoo, thiab lawv tus cwj pwm email.

Cov kev tshawb pom no pab pleev xim rau daim duab ntawm qhov nws xav tau los ntawm koj tus email:

• 70% hais tias lawv yuav qhib email los ntawm cov tuam txhab uas lawv twb ua lag luam nrog
• 30% hais tias lawv yuav tshem tawm email yog tias nws tsis zoo ntawm lub xov tooj ntawm tes thiab 80% yuav rho tawm emails uas tsis zoo ntawm lawv cov khoom siv mobile.
• 84% tau hais tias lub sijhawm kom tau txais kev txo nqi yog qhov tseem ceeb tshaj plaws rau kev kos npe kom tau txais cov tuam txhab email, thiab
• 41% yuav txiav txim siab xaiv kom tau txais email tsawg dua - tsis yog kev tso npe - yog tias nthuav tawm nrog kev xaiv thaum lawv mus rau unsubscribe.

Qhov ib-nias opt-out dab neeg thiab ua raws li CAN-SPAM

Cia peb saib lub ntsiab lus kawg hauv me ntsis ntxiv.Ntau lub tuam txhab tau ceev faj txog kev xa email cov neeg tau txais mus rau nplooj ntawv tsaws / qhov chaw nyiam nthuav qhia cov kev xaiv los txheeb xyuas cov email uas lawv tau txais tom qab lawv nyem "unsubscribe."

Qhov laj thawj yog vim muaj kev nkag siab tsis zoo: uas CAN-SPAM xav kom cov tuam txhab muab ib qho nias unsubscribe lossis opt-out txheej txheem.

Ntau lub tuam txhab hnov ​​​​tias thiab hais tias: “Peb tsis tuaj yeem hais kom lawv nyem 'unsubscribe' thiab tom qab ntawd hais kom lawv xaiv cov kev xaiv ntawm nplooj ntawv nyiam.Qhov ntawd yuav xav tau ntau tshaj ib nias. "

Qhov teeb meem nrog qhov kev xav no yog CAN-SPAM tsis suav tias nias lub pob xaiv tawm hauv email uas yog ib feem ntawm ib-nias unsubscribe mandate.

Qhov tseeb, ib-nias unsubscribe mandate yog ib qho lus dab neeg hauv thiab ntawm nws tus kheej.

Nov yog txoj cai lij choj hais tias: “Tus neeg txais email tsis tuaj yeem them tus nqi, muab cov ntaub ntawv uas tsis yog nws qhov chaw nyob e-mail thiab xaiv qhov nyiam, lossis ua lwm yam uas tsis yog xa email teb. los yog mus saib ib nplooj ntawv Is Taws Nem kom xaiv tsis tau txais email yav tom ntej los ntawm tus neeg xa ntawv… ”

Yog li kev txuas tus neeg mus rau nplooj ntawv web kom nyem qhov kev lees paub tsis lees paub, thaum nthuav tawm cov kev xaiv pare down, yog kev cai lij choj - thiab kev coj ua zoo tshaj.Vim hais tias, raws li txoj kev tshawb no qhia, nws tuaj yeem txo cov npe email attrition txog li 41%.

Cov ntaub ntawv: Adapted los ntawm Internet