Email yog qhov yooj yim tshaj plaws kom nyob twj ywm nrog cov neeg siv khoom.Thiab yog tias ua tau zoo, nws yog ib qho cuab yeej tseem ceeb rau kev muag ntau ntxiv rau cov neeg siv khoom.

Tus yuam sij rau nce kev muag khoom nrog email yog kom tau txais lub sijhawm thiab lub suab zoo, raws li kev tshawb fawb tsis ntev los no los ntawm Bluecore.

"Txawm hais tias cov hom lag luam feem ntau glossed dhau lub xyoo dhau los channel, qhov ntawd hloov pauv," cov kws tshawb fawb rau Email Benchmark Report tau hais."Qhov tseeb nws twb tau hloov pauv rau cov neeg txawj ntse tshaj plaws, cov neeg lag luam niaj hnub no.Cov khw muag khoom loj tshaj plaws tau dhau los ua tswv yim ntau dua li cas lawv siv email li ob qho tib si tus cim thiab cov channel kom nce cov neeg siv khoom koom nrog thiab nce nyiaj tau los. "

Nov yog plaub qhov kev coj ua zoo tshaj plaws uas txoj kev tshawb nrhiav pom los txhawb cov neeg siv khoom kev koom tes thiab kev muag khoom.

Personalization tseem ceeb tshaj plaws

Kev muag email uas ua tau zoo tshaj plaws - thoob plaws kev lag luam, cov neeg tuaj saib thiab cov khoom lag luam - yog "muaj feem cuam tshuam" rau cov neeg siv khoom.Cov lus ntaus hauv tsev rau txhua yam los ntawm cov ntsiab lus, cov lus pom zoo ntawm cov khoom, muaj thiab sijhawm.

Cov lus "uas tsom mus rau qhov cuam tshuam los ntawm kev mus dhau qhov yooj yim segmentation, piv txwv li los ntawm kev koom nrog cov neeg siv khoom raws li kev coj cwj pwm tsis ntev los no, kev hloov pauv tsis ntev los no rau cov khoom lag luam uas cov neeg yuav khoom muaj kev txaus siab thiab cov yam ntxwv tshwj xeeb ntawm cov neeg yuav khoom ... pom qhov loj tshaj rov qab," cov kws tshawb fawb tau hais. 

Qhov tseem ceeb: Cov neeg siv khoom paub txog cov kws tshaj lij xav tau kev nkag siab tas li ntawm cov neeg siv khoom yuav, siv thiab koom nrog lawv cov khoom kom tau txais tus kheej txoj cai.Tau txais tswv yim.Saib cov neeg siv khoom siv koj cov khoom thiab cov kev pabcuam.Tham nrog lawv txog yam lawv nyiam, tsis nyiam, xav tau thiab xav tau.

Cov neeg siv khoom tsis tsim vaj huam sib luag

Cov kws tshaj lij cov neeg siv khoom feem ntau ntseeg tias lawv yuav tsum tau kho txhua tus neeg siv khoom sib npaug.Tab sis cov kws tshawb nrhiav pom thaum nws los koom nrog cov neeg siv khoom thiab tau txais kev muag khoom ntawm email, koj yuav tsum tau kho cov neeg siv khoom sib txawv.(Yog lawm, koj yuav tsum kho txhua tus neeg siv khoom zoo.)

Cov neeg siv khoom yuav hnov ​​​​mob rau qhov sib txawv raws li lawv cov qib kev yuav khoom thiab qib ntawm kev ncaj ncees.

Qhov tseem ceeb: Saib cov neeg siv khoom keeb kwm kev yuav khoom, qhov ntev ntawm kev sib raug zoo thiab kev siv nyiaj los txiav txim siab email muab rau ntu ntawm cov neeg siv khoom.Piv txwv li, cov neeg siv khoom ntev ntev yuav ua rau cov khoom pom zoo email.Txhua tus neeg siv khoom nyiam ua rau "cov email tsis txaus" - cov lus hais txog cov khoom siv tsawg lossis luv luv nqi.

Cov phiaj xwm mus sij hawm ntev ua haujlwm zoo tshaj plaws

Qhov zoo tshaj plaws email kev muag khoom pib muaj kev pom mus ntev.Kev pom kev luv luv kom nce email sau npe lossis txhawb nqa ib zaug yuav ua rau muaj kev tso npe ntxiv, tab sis tsis txhob nce kev muag khoom mus sij hawm ntev thiab loyalty vim tias cov neeg siv khoom tsis ua npe sai. 

Qhov tseem ceeb: Kev nce qib sai thiab kev tso npe blasts tuaj yeem yog ib feem ntawm kev noj qab haus huv email kev sib tw.Qhov tseem ceeb tshaj, cov neeg ua haujlwm paub txog cov neeg siv khoom xav tau tsom mus rau kev koom tes mus ntev - xa cov lus sib txuas uas yog tus kheej, cuam tshuam thiab muaj txiaj ntsig.

Capitalize ntawm koj lub caij 

Feem ntau cov kev lag luam muaj lub caij muag khoom siab tshaj plaws (piv txwv li, cov khw muag khoom muag rau cov tsev kawm ntawv rov qab mus rau tsev kawm ntawv thiab hnub so kawg ntawm lub xyoo).Txawm hais tias cov no yog kev muag khoom ib zaug ib zaug, lawv tseem yog lub sijhawm tseem ceeb los koom nrog thiab tau txais cov neeg siv khoom tshiab uas koj tuaj yeem tsom mus rau khaws cia thoob plaws hauv lub xyoo.

Qhov tseem ceeb: Txheeb xyuas cov neeg siv khoom tshiab uas yuav thawj zaug thaum koj lub caij tsis khoom.Tom qab ntawd xa cov pab pawg ntawd cov lus email uas yog (dua) tus kheej, cuam tshuam thiab muaj txiaj ntsig los ua kom muaj kev sib raug zoo.Sim ua kom lawv koom nrog kev rov ua dua tshiab tsis siv neeg lossis kev txiav txim ntxiv ntxiv mus ntxiv.Los yog xa email qhia lawv txog cov khoom lag luam lossis cov kev pabcuam ntxiv rau yam lawv yuav khoom thaum lub caij nyoog siab tshaj.

Luam tawm los ntawm Internet Resources