Puas tau xaj ib lub qhaub cij vim koj tus phooj ywg lossis tus txij nkawm tau ua, thiab nws tsuas yog suab zoo?Qhov kev ua yooj yim no tuaj yeem yog zaj lus qhia zoo tshaj plaws uas koj tau muaj nyob rau hauv vim li cas cov neeg siv khoom yuav - thiab koj yuav ua li cas kom lawv yuav ntau dua.

Cov tuam txhab lag luam poob nyiaj thiab cov peev txheej hauv kev tshawb fawb, sau cov ntaub ntawv thiab tshuaj xyuas txhua yam ntawm nws.Lawv ntsuas txhua qhov taw tes kov thiab nug cov neeg siv khoom lawv xav li cas tom qab yuav luag txhua qhov kev hloov pauv.

Txawm li cas los xij, feem ntau cov tuam txhab tsis saib xyuas qhov tseem ceeb tshaj plaws ntawm txhua tus neeg siv khoom txiav txim siab yuav khoom: saib seb lwm cov neeg siv khoom ua tau li cas.

Peb tau tham ntev ntev txog kev cuam tshuam los ntawm qhov ncauj, kev tshuaj xyuas thiab kev tshaj xov xwm muaj rau cov neeg siv khoom thiab lawv cov kev txiav txim siab.Tab sis pom lwm tus neeg - neeg txawv teb chaws thiab phooj ywg zoo ib yam - siv thiab nyiam cov khoom lag luam muaj kev cuam tshuam loj rau kev txiav txim siab yuav.

Saib, ces yuav

Cov kws tshawb fawb Harvard Kev Tshawb Fawb Kev Lag Luam tau ua rau muaj kev cuam tshuam los ntawm qhov kev paub no: Cov neeg siv khoom feem ntau saib xyuas lwm tus neeg siv khoom ua ntej lawv txiav txim siab yuav khoom.Qhov lawv pom yog qhov tseem ceeb hauv kev tsim lawv cov kev xav ntawm cov khoom, kev pabcuam lossis tuam txhab.Qhov tseeb, "peer soj ntsuam" muaj ntau yam cuam tshuam rau cov neeg siv khoom txiav txim siab raws li cov tuam txhab tshaj tawm - uas, tau kawg, raug nqi ntau dua.

Vim li cas cov neeg siv khoom thiaj li raug rau cov phooj ywg cuam tshuam?Qee cov kws tshawb fawb hais tias yog vim peb tub nkeeg.Nrog ntau qhov kev txiav txim siab ua txhua hnub, nws yooj yim rau kev xav tias yog lwm tus neeg siv cov khoom nws zoo txaus.Tej zaum lawv yuav xav tias, "Vim li cas sim txheeb xyuas kuv tus kheej los ntawm kev tshawb fawb lossis kev yuav khoom Kuv yuav khuv xim. "

4 lub tswv yim rau koj

Cov tuam txhab lag luam tuaj yeem nqis peev ntawm qhov kev xav ntawm kev tub nkeeg no.Nov yog plaub txoj hauv kev los cuam tshuam cov neeg siv khoom los yuav raws li kev soj ntsuam cov phooj ywg:

1. Xav txog cov pab pawg, tsis yog tus neeg xwb.Tsis txhob tsom mus muag ib yam khoom rau ib tus neeg xwb.Hauv koj qhov kev lag luam, kev muag khoom thiab kev pabcuam cov neeg siv khoom, muab cov tswv yim rau cov neeg siv khoom uas lawv tuaj yeem qhia koj cov khoom.Muab pab pawg luv nqi lossis muab cov qauv rau cov neeg siv khoom kom xa mus rau lwm tus.Ib qho piv txwv: Coca-Cola customized cov kaus poom nyob rau hauv ob peb xyoos dhau los los txhawb kom dhau mus rau "ib phooj ywg," "tus superstar," "niam" thiab ntau lub npe tiag tiag.
2. Ua kom cov khoom muag muag.Koj tus kws tsim khoom tsim khoom tuaj yeem ua qhov no.Xav txog seb cov khoom zoo li cas thaum nws siv, tsis yog thaum nws yuav khoom.Piv txwv li, Apple lub iPod muaj cov yam ntxwv dawb pob ntseg - pom thiab tshwj xeeb txawm tias thaum lub iPod tsis yog lawm.
3. Cia cov neeg siv khoom pom qhov tsis pom tseeb.Tsuas yog ntxiv tus naj npawb ntawm cov neeg yuav khoom ntawm ib lub vev xaib nce muag thiab tus nqi cov neeg siv khoom yuav them, cov kws tshawb fawb tau pom.Anecdotally, cov qhua hauv tsev so muaj feem ntau yuav rov siv lawv cov phuam da dej yog tias lawv tau muab cov txheeb cais txog pes tsawg tus neeg siv rov qab hauv tsev so.
4. Muab tso rau ntawd.Ua ntej thiab cog cov neeg siv koj cov khoom.Nws ua haujlwm: Thaum Hutchison, lub tuam txhab thev naus laus zis hauv Hong Kong, tau tsim cov khoom lag luam txawb, nws tau xa cov tub ntxhais hluas mus rau hauv cov chaw tsheb ciav hlau thaum yav tsaus ntuj commute toting nws handset kom ntes qhov muag.Nws pab txhawb nqa kev muag khoom thawj zaug.

Cov ntaub ntawv: Kho los ntawm Internet