Kev lag luam ntawm qhov muag (POS) yog ib qho tseem ceeb tshaj plaws levers koj muaj rau kev txhim kho kev vam meej ntawm koj lub khw muag khoom lag luam.Txuas ntxiv digitalization txhais tau hais tias thaum npaj cov tswv yim rau koj cov kev ntsuas POS, koj yuav tsum tsis yog tsuas yog muaj koj lub khw muag khoom hauv siab, koj yuav tsum tau tsim lawv rau qhov loj hlob sai hauv online khw muag khoom.

Kev nce nyiaj tau los ntawm kev muag khoom lag luam

Qhov kev thov ntawm kev ua lag luam yog loj heev.Tsuas yog muaj cov khoom zoo ntawm tus nqi ncaj ncees feem ntau tsis txaus los txhawb cov neeg siv khoom kom yuav khoom.Yog li cas cov khw muag khoom tuaj yeem sawv tawm ntawm cov neeg coob coob thiab nce nyiaj tau los?Qhov no yog qhov chaw hu ua point of sale marketing los ua si.POS kev lag luam piav qhia txog kev npaj thiab kev siv cov kev ntsuas uas txhawb kev muag khoom, ntxias cov neeg siv khoom txog cov khoom thiab yuav tsum, nyob rau hauv qhov zoo tshaj plaws scenario, ua rau kev muag khoom (thiab impulse muas).Ib qho piv txwv zoo ntawm nws yog li cas cov chaw checkout tau npaj.Sawv ntsug nyob rau hauv kab ntawm lub checkout, cov neeg muas zaub yuav zoo siab cia lawv ntsia mus.Chocolate tuav, zom cov pos hniav, roj teeb thiab lwm yam impulse yuav dhia tawm ntawm peb ntawm lub txee thiab xaus rau ntawm txoj siv conveyor yam tsis muaj kev xav thib ob.Txawm hais tias tus kheej cov khoom tsis suav nrog ntau cov nyiaj tau los, lub tswv yim ua haujlwm zoo ntawm qib loj.Qhov chaw kuaj xyuas hauv lub khw muag khoom noj, thaum noj tsuas yog ib feem pua ​​​​ntawm cov chaw muag khoom, tuaj yeem tsim txog li 5% ntawm kev noj.

Kev muag khoom lag luam tsis yog rau cov khw muag khoom cib thiab mortar xwb, tab sis - nws kuj tuaj yeem siv tau hauv online.Nyob rau lub sijhawm thaum e-lag luam cov nyiaj tau los loj hlob, nws yog ib yam uas tam sim no yuav tsum tau ceev.Qhov zoo tshaj plaws, ob qho tib si kev muag khoom ib puag ncig yuav txuas nrog thiab yog li txhua tus yuav ua qhov zoo tshaj plaws ntxiv rau lwm tus.

Siv POS kev lag luam rau hauv koj lub lag luam nrog 5 lub tswv yim no

1. Ua tib zoo saib xyuas koj qhov ntau

Ua ntej cov neeg siv khoom los ua cov neeg siv khoom, lawv thawj zaug yuav tsum paub txog koj txoj kev lag luam thiab qhov koj muab.Xyuas kom koj siv cov kev ntsuas kev lag luam tsis tu ncua raws li qhov ua tau sab nraud ntawm koj lub khw los txhawb kev paub txog nws thiab xyuas kom meej qhia koj cov khoom hauv koj lub khw hauv txoj kev uas txaus siab rau cov neeg siv khoom.Cov kev ntsuas uas tuaj yeem ua rau muaj kev txaus siab rau koj txoj kev lag luam suav nrog, piv txwv li:

• Hauv khw muag khoom:khw qhov rais kho kom zoo nkauj, billboards thiab sab nraum zoov advertising, A-boards ntawm lub pavement, qab nthab hangers, qhia, pem teb stickers, adverts ntawm khw trolleys los yog pob tawb
• Lub khw hauv online:Cov khoom lag luam digital catalogues, pop-up windows nrog kev tshaj tawm, cov ntawv tshaj tawm, cov ntawv ceeb toom txawb

2. Xyuas kom koj muaj cov qauv meej

Cov qauv ntshiab hauv chav muag yuav taw qhia cov neeg siv khoom thiab pab lawv nrhiav lawv txoj hauv kev nyob ib puag ncig koj cov khoom lag luam.Kev ntsuas koj tuaj yeem siv los coj koj cov neeg siv khoom los ntawm kev muag khoom hauv txoj hauv kev zoo suav nrog:

• Hauv khw muag khoom: Cov ntawv cim npe thiab cov ntawv sau, cov khoom lag luam nthuav qhia zoo ib yam raws li cov khoom lag luam, cov lus qhia thib ob hauv thaj chaw muag khoom lossis ntawm kev txheeb xyuas nws tus kheej
• Lub khw hauv online:kev tshawb nrhiav thiab lim dej ua haujlwm, cov txheej txheem qhia zaub mov navigation, qhia cov khoom zoo sib xws lossis cov khoom pub dawb, cov ncauj lus kom ntxaws txog cov khoom lag luam, kev pom ceev, kev tshuaj xyuas cov khoom

3. Tsim kom muaj cua zoo

Lub vibe zoo hauv khw lossis hauv koj lub vev xaib yuav ua rau cov neeg siv khoom xav siv sijhawm nyob ntawd saib koj cov khoom.Qhov zoo siab dua koj ua qhov kev paub txog kev yuav khoom tag nrho, qhov ntau dua lawv yuav los ntawm koj.Tsis txhob cia li pom koj lub khw los ntawm qhov pom ntawm tus neeg muag khoom, xav los ntawm cov txheej txheem muag khoom ua ntej thiab qhov tseem ceeb ntawm qhov pom ntawm tus neeg siv khoom.Qee qhov kev hloov kho uas koj tuaj yeem ua tau los txhim kho lub khw muag khoom muaj xws li:

• Hauv khw muag khoom:tsim qauv ntawm sab nrauv, kho kom zoo nkauj sab hauv tsim, tsim kom muaj lub tswv yim xim, rov tsim kho hauv pem teb kev muag khoom, kho kom zoo nkauj hauv cheeb tsam muag, optimizing lub teeb pom kev zoo, ua si suab paj nruag
• Lub khw hauv online:txaus nyiam lub vev xaib lossis lub platform tsim, cov neeg siv kev sib txuas lus zoo, cov txheej txheem muag khoom yooj yim, xaiv cov kev xaiv them nyiaj sib txawv, lub sijhawm thauj khoom ceev, cov duab zoo thiab cov yeeb yaj kiab, ua kom zoo rau cov khoom siv txawb, cov ntawv sau zoo thiab daim ntawv pov thawj

4. Tsim ib qho kev paub ntawm koj cov khoom

Cov neeg siv khoom nyiam ua tej yam thiab npaj siv nyiaj ntau dua.Ua kom zoo tshaj ntawm qhov kev paub no thiab siv nws los koom nrog qee qhov kev tshaj lij.Tom qab tag nrho, qhov no yog qhov kawg uas koj tab tom sim tawm ntawm qhov chaw muag khoom lag luam.Hauv kev tsim koj cov haujlwm muag khoom nyob ib ncig ntawm cov kev paub dhau los, koj tuaj yeem muaj tswv yim zoo li koj xav tau.Kev nqis peev me me thiab sij hawm yog feem ntau txaus los txhawb cov tswv yim thiab kev tshoov siab thiab tsim kev xav tau tshiab ntawm cov neeg siv khoom.Qee cov tswv yim piv txwv rau kev tshaj tawm kev muag khoom yog:

• Hauv khw muag khoom:nyob ua qauv qhia, kev ua haujlwm ntawm tes, kev cob qhia ntawm cov ntsiab lus tshwj xeeb, muab cov lus qhia ua-nws-koj tus kheej (DIY), cov qauv khoom, tastings, gamification, siv virtual lossis augmented kev muaj tiag
• Lub khw hauv online:cov neeg siv khoom platform, kev cob qhia virtual, blog nrog DIY tswv yim, hu rau kev sib koom tes, muab cov ntaub ntawv pub dawb los kho cov khoom lag luam

5. Tsim kev txhawb siab nrog cov nqi sib tw thiab luv nqi

Kev ntsuas kev lag luam zoo li cov xwm txheej tsis haum rau txhua yam khoom.Siv cov khoom siv, piv txwv li, uas tsis tshua muaj kev xav-tsav kev yuav khoom rau cov neeg siv khoom.Cov no muag tau zoo siv cov nqi txhawb siab xws li cov phiaj xwm luv nqi uas cuam tshuam rau ib yam khoom tshwj xeeb lossis koom nrog kev sib txuas ntau dua ib yam khoom los ntawm kev muag khoom lossis kev muag khoom muag.

Ob qhov kev ntsuas no haum rau POS thiab khw hauv online.Piv txwv xws li: cov phiaj xwm luv nqi thiab cov lis dej num rau qee cov khoom lag luam lossis uas siv rau saum toj kawg nkaus tus nqi yuav khoom, qhov kawg-ntawm-kab lossis qhov kawg-ntawm-lub caij tshem tawm kev muag khoom, ntau pob khoom thiab cov kev yuav khoom, nrog rau cov khoom ntxiv rau spare qhov chaw thiab accessories.

Tsuas yog qee qhov kev hloov pauv, qee cov tswv yim muaj tswv yim thiab kev xav zoo rau lub sijhawm, cov tswv yim ntawm kev muag khoom tuaj yeem muab tso rau hauv kev nqis tes ua thiab pab txhawb rau kev ua tiav ntawm koj txoj kev lag luam.Dab tsi yog qhov tseem ceeb yog txhawm rau nrhiav kev muaj peev xwm txuas ntxiv mus thiab tom qab ntawd nqis tes los siv nws - ob qho tib si hauv online thiab offline.

Cov ntaub ntawv: Kho los ntawm Internet