Raws li ntau lub tuam txhab vie rau cov neeg siv khoom nyiam, email kev lag luam tau dhau los ua daim ntawv kos duab zoo dua.Thiab yog li ntawd, kev txhim kho kev ua tau zoo yuav tsum tau ua kom pom tseeb zoo li laser ntawm tsawg kawg ib ntawm tsib thaj chaw:

1. Lub sijhawm.Thaum cov kev tshawb fawb tau tshaj tawm cov kev xav sib txawv ntawm lub sijhawm zoo tshaj plaws los xa email, tsuas yog koj tuaj yeem txiav txim siab lub sijhawm zoo tshaj plaws los ntaus "xa" kom ncav cuag koj cov neeg siv khoom.

Nyob rau lub sijhawm no, ntawm no yog peb qhov kev tawm tsam hais txog lub sijhawm uas tau ua pov thawj ua haujlwm:

• Ua raws li sai sai.Thaum twg tus neeg siv khoom ua haujlwm, nws yog qhov zoo tshaj plaws los ua raws li qhov kev txiav txim sai li sai tau.Yog tias tus neeg siv khoom kos npe rau koj tsab ntawv xov xwm hnub Tuesday, lawv yuav tsis xav tos txog hnub Monday rau qhov teeb meem tom ntej.Xa lawv koj qhov teeb meem tsis ntev los no thaum sau npe.
• Tshawb xyuas lub sijhawm qhib.Cov neeg feem coob tshawb xyuas lawv tus email nyob ib ncig ntawm tib lub sijhawm txhua hnub.Yog li ntawd, nws yog qhov zoo tshaj plaws los xa lawv email thaum lub sijhawm lawv yuav kuaj xyuas lawv cov inbox.Piv txwv li: Yog tias koj pom ib tus neeg siv khoom ib txwm qhib koj tus email thaum 4 teev tsaus ntuj, nws yog qhov zoo tshaj rau nws xa koj tus email tom ntej nyob ib ncig ntawm 4 teev tsaus ntuj
• Ua kom pom tseeb "hyperlocally."Qhov no suav nrog kev mob siab rau kev tsim kev lag luam hauv thaj chaw me me.Piv txwv li: Txoj cai ua ntej muaj cua daj cua dub, lub khw kho tsheb yuav xa tawm cov ntawv tshaj tawm txhawb nqa tag nrho lawv cov neeg siv khoom hauv 20-mais vojvoog kom tuaj xyuas lawv cov log tsheb.Nws yog cov txheej txheem zoo, tab sis yuav xav tau qee cov ntaub ntawv ntxaws ntxaws.

2. Kev xa tawm.Yog tias koj tus IP chaw nyob muaj qhov tsis zoo "tus xa ntawv tau, ”koj tau ploj mus ntawm ib feem loj ntawm koj lub hom phiaj cov neeg tuaj saib, vim tias ntau lub chaw pabcuam email cia li thaiv email los ntawm IP chaw nyob nrog lub koob npe tsis zoo.

Peb yam uas feem ntau ua phem rau IP lub koob npe nrov yog:

• Hard-bounces- lub server tsis lees txais cov lus.Yog vim li cas muaj xws li "Account tsis muaj" thiab "Domain tsis muaj."
• Mos-bounces- Cov lus tau ua tiav, tab sis xa rov qab mus rau tus xa.Yog vim li cas muaj xws li "User inbox full" thiab "Server tsis muaj nyob rau ib ntus."
• Spam tsis txaus siab- thaum cov neeg txais kos npe koj cov lus yog spam.

Txhawm rau pab tiv thaiv cov teeb meem no, tsom mus rau tsim koj tus kheej cov npe email - tsis yuav lossis xauj ib qho - thiab ntxuav koj daim ntawv teev npe tsis tu ncua.Kev ntxuav yog tshem tawm cov chaw nyob uas tau ua kom tawv lossis muag muag, thiab chaw nyob uas tsis ua haujlwm - cov uas tsis tau qhib lossis nyem los ntawm ib qho ntawm koj cov email hauv rau lub hlis dhau los.

Yog vim li cas rau tshem tawm tsis ua haujlwm: Lawv pom tseeb tsis txaus siab rau koj cov lus - ua rau lawv zoo li cov neeg sib tw los cim koj li spam.

Tsis tas li ntawd, yog tias koj qhia tus IP chaw nyob nrog lwm lub tuam txhab, koj tau muab ib feem ntawm koj tus neeg xa khoom lub koob npe nrov hauv nws txhais tes.Txoj hauv kev zoo tshaj los zam qhov teeb meem no yog los ntawm kev siv qhov chaw nyob IP nplooj siab.Txawm li cas los xij, cov chaw nyob IP tshwj xeeb feem ntau tsuas yog pom zoo rau cov lag luam nrog tsawg kawg yog ob peb txhiab tus neeg siv khoom.

3. Cov ntaub ntawv daim npav rau cov npe xa ntawv.Peb feem ntau tsis pom zoo siv cov npe email thib peb rau kev tshaj tawm kev lag luam (feem ntau nws zoo dua los tsim koj tus kheej), tab sis yog tias koj txiav txim siab siv ib qho, peb pom zoo kom nrhiav ib daim ntawv nrog raudaim carduas zoo tshaj plaws haum rau koj cov neeg tuaj saib.Qhov ntau tau txais koj daim ntawv teev npe yog rau koj cov lus, qhov tsawg dua koj yuav ua rau koj tus IP chaw nyob lub koob npe nrov los ntawm raug cim tias yog spam.

4. Duab optimization.Ntau tus neeg muab kev pabcuam email yuav cia li thaiv cov duab, yog li nws tseem ceeb uas yuav tsum muaj ALT ntawv nyob rau hauv qhov xwm txheej uas koj cov duab raug thaiv.Cov ntawv ALT yuav qhia rau cov neeg tau txais qhov lawv yuav tsum pom, thiab tseem suav nrog txhua qhov txuas uas yuav muaj nyob hauv cov duab.

Tsis tas li ntawd, nco ntsoov tias yog tias cov duab-rau-cov ntawv sib piv yog siab heev, qee qhov spam lim yuav cia li thaiv cov lus.

5. Nplooj segmentation.Yog tias koj tseem tab tom txheeb xyuas koj cov neeg tuaj saib lub hom phiaj, koj tuaj yeem siv nplooj ntawv tsaws kom paub ntau ntxiv txog nws.Los ntawm kev faib cov nplooj ntawv, koj tuaj yeem sau cov ntaub ntawv pej xeem ntawm cov neeg siv khoom yav tom ntej.Xav txog segmenting nplooj tsaws los ntawm:

• Xav tau.Piv txwv: Muab cov kev sib txuas rau cov kev xav tau sib txawv uas koj cov khoom lossis cov kev pabcuam tuaj yeem ua tiav.Yog tias koj yog ib lub tuam txhab tuav pov hwm, koj tuaj yeem muab kev sib txuas sib txuas rau kev tuav pov hwm tsheb, kev tuav pov hwm kev noj qab haus huv, thiab kev pov hwm lub neej.
• Muab tso rau hauv lub voj voog khoom.Piv txwv li: Muab kev hu-rau-kev txiav txim rau cov neeg siv khoom ntawm ntau theem hauv kev yuav khoom - zoo li cov uas nyob rau theem kev tshawb fawb, cov neeg uas npaj siab thov cov lus tsocai thiab cov uas npaj siab hais lus rau tus neeg muag khoom.
• Kev lag luam loj.Piv txwv: Muab cov kev sib txuas rau cov lag luam tshwj xeeb, tej zaum ib qho rau cov lag luam uas muaj tsawg dua 200 tus neeg ua haujlwm, ib qho rau cov lag luam nrog 200 txog 400 tus neeg ua haujlwm, thiab ib qho rau cov lag luam uas muaj ntau tshaj 400 tus neeg ua haujlwm.

Cov txheej txheem kev lag luam sib txawv no tuaj yeem pab koj kawm paub ntau ntxiv txog koj cov neeg tuaj saib thaum tsim kom muaj kev paub ntau tus neeg siv khoom.

Cov ntaub ntawv: Kho los ntawm Internet